Dell Turns To Wal-Mart For Its Retail Sales Drive

from the dell-mart dept

Last week, Wal-Mart announced that it was looking to step up its sales of consumer electronics. Also, lately, there's been a lot of talk about Dell's hunt for retail partners, as it looks to move beyond its strictly direct sales model. So it seems the two companies have been brought together by mutual interest, as starting next month, Wal-Mart will begin selling Dell PCs. This alone won't be enough to reverse the fortunes of either company. Dell still needs to find shelf space at many more retailers to begin moving the dial, while electronics buyers aren't likely to shift from Best Buy to Wal-Mart just because it's selling one Dell model. Also, the move won't be doing any wonders for Dell's tired brand, which is already seen as less cool than Apple (obviously) and HP. But, it's an important step in assuring people that direct sales is not a "religion" at Dell, a point that Michael Dell has been trying hard to stress.

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  1. identicon
    ArLo, 24 May 2007 @ 7:46pm

    Dell & WalMart

    If this is truly so, Dell will most likely only offer low to possibly mid-end PCs at Wal-Mart. Power user Clientele or hard core techies will definitely skip Wal-Mart and continue ordering on-line with custom built high-end spec PCs. The only positive that may occur, that I can see, is that Dell may end up flooding more consumer homes with their low-end PCs. This will most likely place unexpected pressures on Dell Support and it will take even longer to get the assistance one may need. Is Dell sacrificing quality for quantity? This may be a move which either can excel or virtually kill Dell. As for market factor, it will be interesting to see how this plays out.

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