Dell Turns To Wal-Mart For Its Retail Sales Drive

from the dell-mart dept

Last week, Wal-Mart announced that it was looking to step up its sales of consumer electronics. Also, lately, there's been a lot of talk about Dell's hunt for retail partners, as it looks to move beyond its strictly direct sales model. So it seems the two companies have been brought together by mutual interest, as starting next month, Wal-Mart will begin selling Dell PCs. This alone won't be enough to reverse the fortunes of either company. Dell still needs to find shelf space at many more retailers to begin moving the dial, while electronics buyers aren't likely to shift from Best Buy to Wal-Mart just because it's selling one Dell model. Also, the move won't be doing any wonders for Dell's tired brand, which is already seen as less cool than Apple (obviously) and HP. But, it's an important step in assuring people that direct sales is not a "religion" at Dell, a point that Michael Dell has been trying hard to stress.

Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    Paul, 24 May 2007 @ 6:34pm

    dell

    It is a good match because dell sucks as bad as walmart!

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Special Affiliate Offer

Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.