Dell Turns To Wal-Mart For Its Retail Sales Drive

from the dell-mart dept

Last week, Wal-Mart announced that it was looking to step up its sales of consumer electronics. Also, lately, there's been a lot of talk about Dell's hunt for retail partners, as it looks to move beyond its strictly direct sales model. So it seems the two companies have been brought together by mutual interest, as starting next month, Wal-Mart will begin selling Dell PCs. This alone won't be enough to reverse the fortunes of either company. Dell still needs to find shelf space at many more retailers to begin moving the dial, while electronics buyers aren't likely to shift from Best Buy to Wal-Mart just because it's selling one Dell model. Also, the move won't be doing any wonders for Dell's tired brand, which is already seen as less cool than Apple (obviously) and HP. But, it's an important step in assuring people that direct sales is not a "religion" at Dell, a point that Michael Dell has been trying hard to stress.

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  1. identicon
    dorpus, 24 May 2007 @ 6:04pm

    Moving upmarket

    Walmart is trying to move upmarket, so Dell could be a first step for bringing more middle class types into Walmart.

    As far as wal-mart quality goes, they sell the same brand of e.g. allergy drugs much cheaper than any other store. And believe it or not, many of the grocery items sold at the local wal-mart is better quality than the overpriced, half-rotten garbage at Whole Foods Market. Whole Foods Market also considers itself too classy to sell normal foods like canned chili or Wonder Bread -- wal-mart has a better supply of day-to-day foods.

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