Once Again, Real Estate Professionals Go To War Against The Web

from the gotta-protect-those-margins dept

Last month, popular real estate site Zillow was enjoined from operating in Arizona because the site didn't have an appraiser's license. The action was a pretty bald-faced move by the state's real estate appraisers to keep a potentially disruptive service from messing with their business. It looks like another similarly disruptive real estate service, Redfin (which allows people to buy and sell houses at a fraction of a broker's typical fees), is under attack in Washington. Real estate brokers are upset about a Redfin-sponsored blog that allows non-brokers to post reviews of properties that appear in the area's Multiple Listing Service, a database that brokers use to get information on properties. Access to the database is limited to registered participants, which Redfin is. But one of the rules is that brokers are given the sole right to manage their marketing campaigns, and the brokers aren't happy that Redfin lets outsiders post housing reviews. The situation is a little different than the Zillow case in that it's the MLS that's threatening to revoke Redfin's access to the service rather than an official state agency. However, because the real estate industry operates as a state-blessed oligopoly, the MLS' threat basically carries the full force of the government. Because Redfin can't afford to lose its access to the database, the site has removed the offending blog. Chalk it up as another victory for professional organizations and their constant efforts to keep disruptive tech services at bay.

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  1. identicon
    Mike B, 22 May 2007 @ 8:48am

    Way to go Bob and Judy

    Being a Real Estate Marketing Consultant, I have learned that you need to buy in, or get out.

    The internet is developing a new type of Real Estate Client. One that is smarter, more prepared, and requiring the best of service.

    I'm sure we can all attest to the fact that a couple of years ago, with the market boom, that 1000's of new agents hit the market. But once things slowed down, unsuccessful agents tried to find things to blame for their lack of deals. But I have many clients that are thriving because they get the web. They understand that they need to be at the top of their game at all times, and that the web can only help.

    Bottom line, stay with the trends or get out. Why waste your time focusing on how to keep something down(technology always wins). Instead, figure out of how to use it for your business.

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