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That Fake Rolex You Buy In China May Cost You More Than The Real Thing

from the after-customs-has-its-way-with-you dept

Petréa Mitchell writes in to let us know about yet another case where trademark protection is being abused. "A guy decided to bring back some obviously fake Rolexes from China as souvenirs for his family. This was probably not a bright idea in any case, but US Customs thinks it's worth fining him $55,300. The fine is allegedly based on the street value of real Rolex watches, but he points out that there's no way anyone would pay a full Rolex price for fakes as obvious as these. The government says he should be glad it's only $55,300, because if Rolex had gotten personally involved it could have been $100,000... per watch." This one raises all sorts of questions. The thing is, buying these fake Rolexes shouldn't be against the law -- selling them should be. However, the guy wasn't caught selling them. Either way, while aren't there more important things for Customs to be doing than fining people for wearing fake Rolexes?

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  1. identicon
    Anonymous Coward, 9 Jan 2018 @ 1:38pm

    It's illegal because it diminishes the value of a genuine Rolex. For a company with such high esteem and sells the Brand name just as much as the watches themselves, flooding the market with fakes affects the desired image and prestige of owning a real one, something Rolex has worked hard to establish over the years. It's like buying a kit car and fooling people into thinking it's a Lamborghini. If you work hard to buy one, you dont want people getting dap for a knockoff, not to mention the value of an original. It's all about brand recognition, that's where their profits lie.

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