Rumor: Microsoft To Mimic Google And Yahoo In Online Ad Deal

from the third-time's-a-charm dept

When news first broke that DoubleClick was a likely to be acquired, the story was that Microsoft had initially sought to buy the company, which prompted Google to step in and steal the deal. Just yesterday, Yahoo went and bought itself its own online advertising firm, in a move that shadowed the DoubleClick deal. Amidst all of this, several analysts started playing the "who's next" guessing game, as it seemed clear that Microsoft would be forced into making a deal of its own. Today there's a rumor that Microsoft is mulling a $1 billion bid for 24/7 Media, a publicly traded firm that's been at the center of much of the speculation, along with competing firm Aquantive. A possible wrinkle here is that 24/7 Media is also thought to be on the wish list of the WPP Group, a traditional advertising firm. If both rumors are true (and at this point, it's hard to gauge their validity), it could set up an interesting battle between two companies with vastly different agendas, and ideas about what they'd do with the company.
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  1. identicon
    RandomThoughts, 1 May 2007 @ 12:01pm

    The M&A activity is interesting, Microsoft will buy someone, rumors even have them buying Yahoo.

    A big story that kind of has been buried though is the fundamental shift over at Google. Google has up until now, always kept consumers privacy and past history out of its product scope. Their position was that by utilizing prior history or cookies, would be an infringement on its users privacy. The recent purchase of DCLK and other announcements made by Google, support that now Google will begin utilizing Behavioral targeting tactics to increase its relevancy. This is a huge shift in its culture for the one time “do good, don’t do evil” behemoth.

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