Business Lesson Of The Day: Don't Rely On A Single Source For All Your Business
from the not-that-complicated dept
Forbes has an article that covers the same ground that some other articles have covered over the years, about sites that are upset after Google downgraded them (or, as the article notes, "condemned them to Google Hell"). What's amusing, though, as you read the article is that the sites discussed all made some mistakes. First, they simply rely too much on Google to bring them traffic. If you rely on a single source to provide you all your customers, only you are to blame for not diversifying. Second, in each case, the sites in question made use of questionable search engine optimization techniques that got them buried. Google is pretty clear that you shouldn't try to game their algorithm, and if they catch you doing it, you'll get punished. It's amusing that the article sort of hides this point, noting it further down in the article after going through all the pain and suffering sites went through for being knocked out of the main Google index. What's left unsaid is that if they hadn't tried to game the Google algorithm while relying on it so much for traffic, perhaps their businesses would be doing just fine. It's certainly true that Google has immense power to bring a site traffic, and if you're getting that traffic there's no reason not to leverage it. But to assume that Google somehow owes you that traffic is a mistake -- and a dangerous one for any online business owner to make.