Lorne Michaels Wishes NBC Would Put More Of SNL On YouTube

from the why-listen-to-the-talent? dept

Just as Viacom employee Jon Stewart appears to believe his bosses are making a mistake in taking Viacom content off of YouTube, it looks like NBC employee and Saturday Night Live creator and producer, Lorne Michaels can't understand NBC's position on YouTube (found via GoogleWatch). The interview of Michaels is especially interesting, because it was a Saturday Night Live clip of the infamous "Lazy Sunday" music video that is often credited with putting YouTube on the map. At the same time, however, almost everyone admitted that it did wonders in revitalizing SNL's reputation (as well as boosting Andy Samberg's reputation to new heights). Yet, NBC's lawyers shot it down, limiting the benefit to SNL. It appears that Michaels understands that, and says he wishes they could put more of the show on YouTube: "YouTube has been great for us." He also understands the promotional aspect of YouTube: "I think it's simple for me. If the work is good, I want the most number of people to see it -- period. Anything that leads to that would be my objective." As for NBC's new deal with News Corp to distribute videos: "I think it should be clear, I don't quite understand what NBC is doing with Fox." Apparently, the lawyers and decision makers at these entertainment companies never bothered to talk to those who actually understand what the audience wants. When your decisions are driven less by pleasing your audience and more out of some kind of fear of changing business models, you know your strategy is doomed.
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  1. icon
    Mike (profile), 14 Apr 2007 @ 7:19pm

    Re:

    Nothing is stopping Lorne Michaels from changing his business model. He should stop spending NBC's money.

    As per usual, you seem to be missing the point. Lorne Michaels creates a product that makes NBC an awful lot of money -- but it's a product that's struggled, and one great way to build up the audience is to get more people aware that SNL doesn't suck as much as it once did. YouTube has helped to do that.

    Why does everyone assume that because you find out that SNL is good on YouTube again that people will never view it on NBC. That's simply false.

    Lots of TV execs have pointed out that when their shows are popular on YouTube it *increases* the viewers during the actual show on TV which INCREASES the value of the show to advertisers.

    So, one more time: give people what they want, and there's a business model to make money off of it. Try to prevent people from doing what they want and you're doomed to fail.

    Just because folks like Squik are unable to recognize how the business model works, doesn't mean that it doesn't work.

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