Lorne Michaels Wishes NBC Would Put More Of SNL On YouTube

from the why-listen-to-the-talent? dept

Just as Viacom employee Jon Stewart appears to believe his bosses are making a mistake in taking Viacom content off of YouTube, it looks like NBC employee and Saturday Night Live creator and producer, Lorne Michaels can't understand NBC's position on YouTube (found via GoogleWatch). The interview of Michaels is especially interesting, because it was a Saturday Night Live clip of the infamous "Lazy Sunday" music video that is often credited with putting YouTube on the map. At the same time, however, almost everyone admitted that it did wonders in revitalizing SNL's reputation (as well as boosting Andy Samberg's reputation to new heights). Yet, NBC's lawyers shot it down, limiting the benefit to SNL. It appears that Michaels understands that, and says he wishes they could put more of the show on YouTube: "YouTube has been great for us." He also understands the promotional aspect of YouTube: "I think it's simple for me. If the work is good, I want the most number of people to see it -- period. Anything that leads to that would be my objective." As for NBC's new deal with News Corp to distribute videos: "I think it should be clear, I don't quite understand what NBC is doing with Fox." Apparently, the lawyers and decision makers at these entertainment companies never bothered to talk to those who actually understand what the audience wants. When your decisions are driven less by pleasing your audience and more out of some kind of fear of changing business models, you know your strategy is doomed.
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  1. icon
    Mike (profile), 13 Apr 2007 @ 4:46pm


    i want to fly on delta for free.. i'm the customer dammit, you should want to please me, otherwise you'll piss me off...

    In your rush to make fun of us, you seem to have misunderstood what we are saying.

    We're not saying that everything needs to be given away for free. In fact, quite the opposite. We've gone into great detail on the difference between scarce and non-scarce goods, and why it makes sense to charge for one and not the other.

    most kids/customers want things for the cheapest price (free if they can).

    Yes, indeed, but they are willing to pay for value -- assuming that the cheapest price is not free. The point is that if it's a non-scarce good, one of your competitors will eventually figure out to price it at $0 and then you're going to be in trouble. But for non-scarce goods, you can price it higher than zero.

    and once again, it's obvious that you've never created a working business, or built any technology of significance...

    Don't make assumptions that make you look ignorant. We're doing quite well with our business, thank you. And, yes, we've built quite a bit of technology that our customers are very happy with. Would you like to speak to some of them?

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