Shocking News: Online Readers Actually Have An Attention Span
from the and-it's-not-that-short dept
There's been plenty of talk the web shortening people's attention spans, but the latest Eyetrack study from the folks at the Poynter Institute has found instead that online news readers are actually much more likely to read to the end of news stories than those who are reading news stories offline. Of course, it's not that hard to figure out why: newspapers lose an awful lot of readers when they put in a "go to page 14 to continue." It ruins the entire flow of reading a news story, and it's the point at which anyone who's not fully engaged simply gives up. Still, it does say something that people do tend to read to the end of online news stories, rather than being quickly distracted by the next random viral video on YouTube.