The Daily Show On Parent Company Viacom's Lawsuit Against YouTube... On YouTube

from the meta-meta dept

Well, here's one for Friday evening. On last night's The Daily Show with Jon Stewart (which is owned by Viacom), Stewart and Demetri Martin discussed Viacom's lawsuit against Google/YouTube. It's an entertaining five minutes, where Martin wonders if you're watching him on YouTube right now -- so it didn't take long, of course, for that clip to show up on YouTube:



Of course, given the way Viacom has been trying to take down anything even remotely connected to Viacom, that video might not last long. Viacom has it available on its own site as well -- though, again, getting to it and getting the embed code was immensely more annoying that the YouTube version, costs Viacom bandwidth resources and also requires Viacom employees to put the video up themselves, rather than just letting fans do it for them -- but if that's what they want (also, we "raced" the two videos and the YouTube one seemed much faster, but that's another issue):



While the clip is amusing, the key point is that it seems clear that Stewart recognizes how Viacom's decision is doing more harm than good: "But to me, the situation is that there's a ton to gain for both companies. Viacom, they put their content on YouTube, it gets exposure, people know about their programming... it's a win for everybody in this situation." This, of course, echoes Stewart's own statements from a few years ago about how great it was that people were downloading and watching the show (pre-YouTube). Too bad Stewart's bosses don't listen to him on these things.

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  1. identicon
    Iron Chef, 25 Mar 2007 @ 10:43pm

    Harvard Business School doesn't teach the same thi

    I understand Viacom's point of view, but what I don't understand why Viacom (Old media) wants to make enemies of Google, the #1 property in the New Media.

    The more I think about it, the more I think that this is a generational gap issue, and unwillingness for the old paradigm to meet with the new paradigm, and vice-versa.

    I read everywhere that Older, Established companies are having trouble working with companies that are established in the new media. Brick and mortar companies having trouble getting information from eBay to investigate possible shopplifting rings and e-Fencing, RIAA vs. Napster, et al, and now Old Media Conglomerant Viacom vs Google.

    In virtually each press release, the new media company brings collaboration and community as their piece to value chain, and ultimately promote in ways not understood by the older companies out there.

    For the most part, the successful newer companies exist because they challenged the paradigm, and brought creative solutions to the table. I may be speaking in generalities here, but the Newer Companies internal company culture is one of promotion, recognition, and thinking outside of the box. Whereas, the older industries, and established companies seem to put too much empahsis on the heirarchy and process, and law.

    Folks from the WWII era, who lived through the depression, were happy to have a job, and generally kept that job as long as they lived. This ideology was instilled in the "Babyboomer Generation" which makes up the typical older industries. That was how they were raised.

    The 30-35 year olds, who are running the "New Media" companies like Larry and Serge of Google are more focused on skillset, and adaptability. A 30-35 year old is sometimes looked down upon at the Newer Companies if they lack varied experience. This can actually be a big negative.

    So where are we going with all this ranting? Well, Google's business model of identifying opportunities, and adapting, and catering to the customer is the opposite of Viacom's model of Creation of content for the masses. We're in an era where One Solution (or TV show, Song, et al) for all doesn't work anymore. Today's consumer of content is picky and wants specific storylines or screenwriters, directors, songwriters, etc.

    It's really not a question of who is going to do it, just a question of when the old media conglomerates are going to realize that dealing with the newbies is going to be a lot like how the Babyboomers of today relate, and work with their offspring.

    It's ironic to think that sometime, they won't have to pass the torch to the new generation!

    Viacom and other content providers can fight, sue, create their own website, but eventually, the Sumner Redstones of the world are going to have to still invite their sons over for Thankgsiving. (Sumner's Son recently sued Dad for some reason. I hope that relationship going better, Sumner.)

    I'll shut up now.

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