Microsoft Once Again Mulling Payments To Searchers

from the paid-search dept

Just over a year ago there was some discussion that Microsoft might start paying people to use its search engine, as a way of luring users away from Google. The company never implemented the plan and its share of the search market continues to languish. Now it's apparently revisiting the idea of paying people to search, although with a slight twist. John Battelle has obtained internal company documents suggesting that the company will give businesses free deployment and training services if they encourage their workers to use Microsoft Live search. Many companies write a hefty check to Microsoft each year, and the company is clearly hoping that they'll gladly switch search engines if it means getting a discount on Microsoft products. It's not exactly clear how companies will do this; presumably, they'd set up home pages and and search boxes to default to Live. But even if some companies opt to do this, it's hard see this move having a major impact on Microsoft's share of the market. If Live isn't deemed to be on par with Google, then employees will keep using Google, regardless of what the defaults are -- they'll just have to deal with the annoyance of an unnecessary hurdle. Ultimately, Microsoft needs innovation in the search space, not gimmicks and bribes, to make itself competitive in this market.

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  1. identicon
    Bob Sadler, 16 Mar 2007 @ 12:59pm

    Here we go again....

    Once more the point I made just a few days back, is proven, and this time by Microsoft!

    Instead of coming out with a product that has features and uses that actually DRAW customers from their competitors, now Microsoft wants to BRIBE you away.

    This isn't really all that shocking, considering that MICROSOFT is the one doing it, but it just goes to prove my point, that companies, will do EVERYTHING short of coming out with a BETTER PRODUCT, to steal away customers from their competitors.

    What is so upsetting about this is that it seems this type of thought process has infiltrated just about every single company's decision making process. Whether they SUE, CALL NAMES, or now BRIBE, companies are spending their energies to convince customers that their product, and usually INFERIOR, is better then the one they are using. This is really a slippery slope, as companies seem to have lost the ability to innovate to win customers, and now just put out crap and then revert to name-calling, bribing, or suing, to win customers. Think of what this will give us, the consumers, 10 years down the road! Instead of innovation, we'll get crappy products with companies yelling at each other about who's is less crappier then the others.

    I really pity the generation coming after me, with all the technology and intelligence we are investing in our children, intead of teaching them to use those things to make a better product or be a better person, they will instead be told that, "it's useless to innovate. Instead, just yell real loud about how our competitor's product sucks".



    Bob

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