A few months ago, the NHL got some attention for its embrace of online video, and for encouraging fans to upload game clips to the internet. The league's stance seemed far more progressive than the fairly backwards attitudes of other sports leagues, which have taken a very strict stance on who can do what with league content. But it looks like the NHL may be missing the point a little bit. While the league has put many clips on YouTube, it's selected to prevent the clips from being embedded elsewhere. So if you're a fan of the NHL, forget putting your favorite clips on your blog or MySpace profile. Of course, it's the fact that YouTube offers embedding that makes it so popular. It's what makes it a social site with a loyal user base, as opposed to just a place that has online videos. Even Viacom, which recently pulled its clips off YouTube to place them on its own site will still allow embedding. For several years, particularly since the strike, the NHL has seen its popularity dwindle. Making it harder for people to share their enthusiasm for the game really doesn't make much sense. Update:
And then again, maybe not. A commenter points us to a statement from the NHL in which the it claims not to be against embedding, and that the whole thing was simply an an error on YouTube's end
. Perhaps Chad Hurley needs to spend five minutes in the penalty box. Further Update:
The NHL is now saying that the mistake was on their part
, not on YouTube's. Chad Hurley can leave the penalty box.