Direct Revenue Has To Pay Back Only A Tiny Portion Of Money Made From Adware

from the punishment? dept

Adware firm Direct Revenue was considered one of the absolutely worst companies when it came to surreptitious installs of nasty adware/malware on computers. This was the company that changed its name a bunch of times to avoid getting caught. It then claimed that it was cleaning up its act, but was caught still being just as bad (it even had its own spyware uninstall other spyware) and then threatened anti-spyware firms for outing their bad practices. Eventually, the company had to face the music and today the FTC announced that it had settled with DirectRevenue. However, the "settlement" isn't making everyone happy. They've apparently agreed to pay a $1.5 million fine -- but as a dissenting FTC Commissioner noted, "it apparently leaves DirectRevenue's owners lining their pockets with more than $20 million from a business model based on deceit." That doesn't seem like it will act as much of a deterrent. I'm sure plenty of companies would be willing to pay a $1.5 million fine if they got to walk away with $20 million. On the more positive side, the settlement bars the company from delivering any more ads to computers that are still stuck with their adware.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    Xanius, 16 Feb 2007 @ 7:34pm

    Lucky for the already infected....

    What about the people that aren't infected by the company under the new name?

    I'm sure the owners were already working on making a new company while they were in talks with the FTC.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Make this the First Word or Last Word. No thanks. (get credits or sign in to see balance)    
  • Remember name/email/url (set a cookie)

Follow Techdirt
Insider Shop - Show Your Support!

Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.