Surprises

by Mike Masnick




Kodak's New Battle Plan: Cheap Printer Ink

from the ah,-finally! dept

For many years we've had stories about the ridiculously high price of inkjet printer ink. It is, according to some, one of the most expensive liquids around, costing more than vintage champagne. Someone once worked out that if you filled an Olympic-sized swimming pool with printer ink bought at retail, it would cost you $5.9 billion dollars (yes, with a b). Obviously, that's not the cost of manufacturing the ink, but includes hefty margins for the printer makers, who give away their printers cheap and make it up on the ink margins. The printer makers then go to extraordinary lengths, including using all sorts of intellectual property law to stop anyone else from selling ink for their printers. Some printer companies have also been accused of making ink cartridges expire while they still have plenty of ink. In fact, just a few months ago in a report about how Epson was blocking others from selling compatible ink, we wondered why no printer company saw this as an opportunity to come in and undercut these raw deals, and advertise heavily on the fact that they wouldn't rip you off on ink. Apparently, it was just a matter of time.

Kodak is supposedly announcing new photo printers today, with the explicit focus on the fact that their ink is a hell of a lot cheaper than anyone else's. In fact, they're also promoting that the ink cartridges hold a lot more ink, so you won't have to refill as often either. In other words, they're doing what any competitor in the space should do: beating the competition by offering what customers want, rather than trying to squeeze extra money out of them at the expense of reputation. The reports suggest that Kodak will still make plenty of margin on the ink sales, but that it might finally force some of the other printer companies to lower their prices a bit. Sometimes it takes a while, but it looks like the market is finally doing what it's supposed to.

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  1. identicon
    Si, 6 Feb 2007 @ 6:39am

    Epson ink might be great, but the printers die if

    Added to all of this is the fact that many printers (specifically Epson) have system where if the printer is unused for more than a couple of weeks, the jets dry up and can no longer be cleaned. When Epson support is contacted, they readily admit that it "might" be cheaper to buy a new printer rather than repair the old one. If their inks are so good, there should be a way to ensure that the jets remain lubricated in some way. This isn't rocket science, is it?

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