Psst... Want Some Free Advertising On The Daily Show?

from the ads-anywhere dept

Earlier today we argued that it was silly for Viacom to demand that all of its clips be pulled from YouTube, and that it exemplified the type of short-term thinking that's become so prevalent in the entertainment industry in recent years. The company would be better off letting its clips get out there, and serve as promotional content for the actual televised show. It's clear, however, that this media model does bring with it situations that aren't real cut and dry. is reporting that someone affiliated with blog network Gawker Media has been uploading TV clips to YouTube and slapping a brief Gawker ad at the beginning of each clip. On the face of it, it looks like a rather brazen move on the part of Gawker to repurpose the clips for their own benefit, and it's pretty easy to see why content owners would be upset with this practice. There's no easy way to reconcile this situation, or prevent it from happening again. In its terms of use, YouTube already prohibits uploading copyrighted material, so it would be redundant to say something like, "Don't upload copyrighted material, but if you do, definitely don't put your own ads on it." If the practice were to become widespread, it could easily bring more legal headaches to the company, especially as it's developing its own video advertising system, with plans to compensate the copyright holders.

Reader Comments (rss)

(Flattened / Threaded)

  1. identicon
    Dave Kaufman - Techlife, Feb 2nd, 2007 @ 2:44pm

    And just wait until as "a joke" one blogger uploaded content with an ad for another's site...say Engadget uploading a Gizmodo clip with copyright infringed video.

    I am sure it will get stickier and stickier.

    reply to this | link to this | view in thread ]

  2. identicon
    scate, Feb 2nd, 2007 @ 2:59pm

    Yes, because it is so much worse for Gawker to make money on the clips than You Tube...Tell me again how that is different?

    Of course I say that, but I still think it is lame to take a TV clip and slap an ad in the video stream--I just don't know how to define my feeling on the topic with a consistent and justified rationale to back it up...

    reply to this | link to this | view in thread ]

  3. identicon
    Cixelsid, Feb 2nd, 2007 @ 4:13pm


    Yeah. Uberlame. That kind of action has the opposite effect, negative marketing for Gawker I´d say.

    reply to this | link to this | view in thread ]

  4. identicon
    Josh, Feb 5th, 2007 @ 4:55am

    Daily Show?

    So what exactly does all this have to do with the Daily Show?

    reply to this | link to this | view in thread ]

  5. identicon
    emma gambler, Mar 17th, 2007 @ 10:07am

    work at home

    ATTENTION! Team expanding locally and looking for serious partners who want their own legitimate home business. FREE Website & Training, No Selling, Amazing Support, NO Risk! Visit:

    reply to this | link to this | view in thread ]

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Use markdown for basic formatting. HTML is no longer supported.
  Save me a cookie
Follow Techdirt
Insider Shop - Show Your Support!

Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Report this ad  |  Hide Techdirt ads
Recent Stories
Report this ad  |  Hide Techdirt ads


Email This

This feature is only available to registered users. Register or sign in to use it.