Getting Bang For Your Buck: Don't Have A Superbowl Commercial; Get One Rejected
from the much-cheaper,-and-more-effective dept
For the last few years, GoDaddy has had a relatively obvious strategy with their Superbowl ad plan. They basically come up with outrageous ads that they know will never get approved... and then whine about how they're being censored, while putting up the "rejected" ads on their website, guaranteeing plenty of traffic. It's an effective strategy, and apparently they're working on it again this year for at least the third year in a row. However, it seems like some others have caught on as well, as news is leaking that a "porn search engine" (one you might recall from a few years back after it purposely got attention on launch by making sure Google's lawyers threatened them) had submitted a Superbowl ad to CBS only to have it rejected. You can pretty much guarantee the site in question never actually believed that the ad would show on TV -- but knew they could leverage the resulting story into some extra attention.