Yahoo's Big Miss Further Demonstrates That Competing Requires More Than Just Copying
from the sounds-familiar dept
Yesterday, we wrote about how, despite Microsoft's technology advances (in some cases better than Google), it hasn't been able to keep up with Google in terms of market share. The same story could be said for Yahoo as well. In fact, Wired News is running an entire article on how Yahoo "blew" their opportunity. After deciding not to buy Google in 2002 for $5 billion (they felt the price was way too high), the company proceeded to buy Inktomi and then the key piece of their strategy, Overture. The idea was to recreate what Google had done internally. It wasn't hard to figure out what Google had done, but despite the supposed simplicity of "copying," Yahoo discovered that it's not so easy to just make your own Google. They ran into all sorts of strategic problems as they moved forward. Again, the technology part wasn't the real issue. Copying what Google has done is possible -- but doing so in a way that actually beats Google in the market is a totally different problem, and it's not one you solve by simply copying the leader.