If It's Such A Hot Domain Market, Why Isn't Anyone Using The Hot Domains?
from the just-wondering dept
There have been plenty of stories recently about how the domain squatting and selling market heated up in the last year, with some domains selling for surprisingly high prices. However, it looks like for the most part, it remains a purely speculative market. Search Engines WEB writes in to point out an article noting that of the 20 largest domain purchases in 2006, only one is actually being put to use. Most are just parked, with the owner perhaps hoping the market will get even hotter for resale. While domainers seem to want to believe the market is similar to traditional real estate, the fact that most of these "hot" domains don't seem to be put to good use suggests that people are realizing that a good domain isn't everything. Marketing some new name can be a lot more effective -- which explains many of the oddly named companies you see these days.