Hollywood To Steve Jobs: We Need Stronger DRM
from the bad-ideas dept
Rajesh writes in to point to a Business Week article about Hollywood's fear of Apple. It's not, apparently, because Apple has tremendous power over the recording industry thanks to their iTunes lock-in, but because they don't like the fact that Jobs wants to make sure the DRM isn't too cumbersome. The idea that a downloaded movie can be shared on up to three iPods apparently pisses off the studios. "His user rules just scare the heck out of us," claims one studio exec. The article claims that the studio views sharing a purchased film in this matter is "just as bad" as someone using file sharing. While Jobs has been able to convince Disney to participate (in part due to his position on the board), the others are balking. Paramount did agree to let older movies be sold via iTunes, but nothing new or popular. The fact that it's because they want the DRM to be even stricter suggests that they haven't learned a thing about the trouble the internet has caused them over the last decade. Making the content controls even stricter pretty much guarantees failure of any such plan -- and would only drive more people to file sharing systems where those restrictions are not in place.