iOops, Apple Didn't Actually Get The Rights To The Name iPhone

from the not-so-fast dept

In the weeks leading up to yesterday's big announcement there was a lot of talk about how Apple couldn't even use the name iPhone because it was a registered trademark of Cisco. Thus, it was as big of a surprise as any that Apple's new converged cellphone/iPod was indeed called the iPhone. The word out of Cisco was that the night before the announcement, they sent Apple the final terms of a license that would allow Apple to use the name, and that they expected a signed agreement right away. Well, apparently Apple didn't get back to Cisco quickly enough, and now the networking giant is taking Apple to court, seeking to prevent Apple from using the name. It seems likely that this is a threat to make sure that Apple takes Cisco's demands seriously, and that things will get worked out before the lawsuit goes to trial. Still, it's really astounding that Apple would make such an important announcement without having this matter long squared away.

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  1. identicon
    todd, 11 Jan 2007 @ 6:06am

    why even call it an iPhone?

    I don't even understand why Apple would want to call their new productthe iPhone. If they claim that it is this great convergence of technologies that's never been done before (which it has,... many times), then the name should not focus on one aspect of the device.

    Apple should choose a name that speaks to bringing all aspects of the device and fitting it in with your daily life. Or maybe a more generic name like the iPod was when it came out. Apple could even go out on a limb and not put an i in front of the name.

    There are plenty of people who have phones that are mp3 players, or cameras as well, and the user never uses anything but the phone. This is typically because the other features aren't very good. If Apple truely thinks that each part of the iPone can stand on its own, then the device should be sold at BestBuy without a cellular contract, so if i just want to use the contacts and mp3 player, I can do so. I shouldn't be forced to use one aspect of the device. Apple would have serisouly shaken up the wireless market by selling a presumably popular phone unlocked.

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