iOops, Apple Didn't Actually Get The Rights To The Name iPhone

from the not-so-fast dept

In the weeks leading up to yesterday's big announcement there was a lot of talk about how Apple couldn't even use the name iPhone because it was a registered trademark of Cisco. Thus, it was as big of a surprise as any that Apple's new converged cellphone/iPod was indeed called the iPhone. The word out of Cisco was that the night before the announcement, they sent Apple the final terms of a license that would allow Apple to use the name, and that they expected a signed agreement right away. Well, apparently Apple didn't get back to Cisco quickly enough, and now the networking giant is taking Apple to court, seeking to prevent Apple from using the name. It seems likely that this is a threat to make sure that Apple takes Cisco's demands seriously, and that things will get worked out before the lawsuit goes to trial. Still, it's really astounding that Apple would make such an important announcement without having this matter long squared away.

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  1. identicon
    Anonymous, 10 Jan 2007 @ 4:15pm

    Re: There's no business

    So, this is a great trademark situation that Apple has given us...

    1. Take a trademark that PEOPLE HAVE KNOWN ABOUT FOR SOME TIME (it has been reported in the tech news that Cisco owns the "iphone" mark).

    2. Piss all over it and claim that the mark is yours.

    3. ???

    4. Profit

    Yeah. It looks like an old joke, but people trademark names for a reason. I can bet you that when Cisco purchased the company that trademarked the name, that name was one of the assets it purchased. To have Apple come along and simply steal it by screaming to the world that it's theirs is out and out stealing.

    Apple has done this before. Look at Macintosh HI-Fi systems. Look at Apple records. (And Steve Jobs put the famous "Abbey Road" cover image as one of the images in his MacWorld keynote!)

    The Apple "iphone" looks really interesting, if half-baked. It will probably look great in three years (just like the ipod looked great when the Nano came out). That doesn't give Apple carte blanche to steal the name, especially when they were in negotiations to secure the name from Cisco.

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