Sony Takes Bow For Technology Emmy It Didn't Win

from the hallucinated-awards dept

Earlier this week Sony proudly announced that the company had won a Technology and Engineering Emmy Award for their motion sensitive SIXAXIS PS3 wireless game controller. Gamers were dumbfounded, since it's the Nintendo Wii controller that first made strides in innovative motion sensitivity, and it's debated that the SIXAXIS's less sexy motion sensitivity was included as a late development cycle rush job in response (at the cost of force-feedback). Someone decided to ask the National Academy of Television Arts & Sciences what the hell was going on, and apparently Sony won no such honor. The award Sony received was actually for their dual shock analog controller, released years ago. Sony took most of today to address the award hallucination as people debated whether the company was just confused, or was intentionally misleading the public in order to re-inflate what has been a difficult launch cycle for their PS3 game system. Ultimately the company issued a brief statement that blamed the mixup on "miscommunication between the two organizations."
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

Reader Comments

Subscribe: RSS

View by: Time | Thread

  1. identicon
    Bori, 10 Jan 2007 @ 4:02pm


    I agree, big mistake on Sony's part to especially take any more time than a short transitory statement to announce this award.

    I must disagree with the OP, however.

    What do you define as "difficult launch cycle"?

    The sold more units during the launch window than any other previously released console, including the market-controlling PS1 and PS2; and they did so at almost double the price.

    Sure, it was difficult to do that; however, they are FAR from suffering. Especially with the recent (if you're going to disprove my statement, I suggest you try finding an article that includes Dec. sales statistics that agrees with your point of view) Blu-ray overtaking of HD-DVD in the format war.

    At the very least they've gone as far as saying that the statement was a mistake, which, honestly as a very long-time owner of the Playstation franchise, I did not expect them to do this.

    I also agree with misanthropics views on them "compensating" people in the BMG and exploding battery lawsuits incorrectly.

    I have always considered Sony as top-of-the-line (or close to it) in home entertainment hardware but after the Sony-BMG rootkit fiasco, guess who's not buying anymore CDs from them? Moi. But I, unlike a lot of anonymous cowards, do realize that SCE is separate from Sony-BMG, and a SCE (aka Playstation Family) product has yet to disappoint me.

    What Sony really needs right now is march to come quicker than ever; since it will feature a few new first-party games many are looking forward to, euro launch, and major PSN upates; and then once november kicks in (metal gear possible, Killzone, and a few other first-party titles in between) there will (read: should. Who knows, right?) not be much reason to keep on with the negative PR on at least the gaming branch of Sony.

    I have yet to buy a Next-Gen system, and I have time to wait to see how things will really work out; but I really hope Sony can get their shit straight, and soon.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here

Subscribe to the Techdirt Daily newsletter

Comment Options:

  • Use markdown. Use plain text.
  • Make this the First Word or Last Word. No thanks. (get credits or sign in to see balance)    
  • Remember name/email/url (set a cookie)

Follow Techdirt
Special Affiliate Offer

Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it

Email This

This feature is only available to registered users. Register or sign in to use it.