Sony Takes Bow For Technology Emmy It Didn't Win

from the hallucinated-awards dept

Earlier this week Sony proudly announced that the company had won a Technology and Engineering Emmy Award for their motion sensitive SIXAXIS PS3 wireless game controller. Gamers were dumbfounded, since it's the Nintendo Wii controller that first made strides in innovative motion sensitivity, and it's debated that the SIXAXIS's less sexy motion sensitivity was included as a late development cycle rush job in response (at the cost of force-feedback). Someone decided to ask the National Academy of Television Arts & Sciences what the hell was going on, and apparently Sony won no such honor. The award Sony received was actually for their dual shock analog controller, released years ago. Sony took most of today to address the award hallucination as people debated whether the company was just confused, or was intentionally misleading the public in order to re-inflate what has been a difficult launch cycle for their PS3 game system. Ultimately the company issued a brief statement that blamed the mixup on "miscommunication between the two organizations."

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  1. identicon
    misanthropic humanist, 10 Jan 2007 @ 3:15pm


    They disgrace themselves at every juncture.

    Give me the job of Dave Karraker (interviewed in this rather wet and limp Gamasutra feature here )
    and here's what I would do to rescue the company.

    i) Apologise, profusely and unambiguously for spreading the rootkit. Offer real compensation for all those affected where they can prove loss. Recall every CD still in circulation by offering its retail value in exchange. I'd launch a massive PR offensive called "Sorry" (in the trademarked SOny colours and font)

    ii) Pull all Sony music interests out of the RIAA/MPAA/BPI associations and remove DRM from all future products.

    iii) Offer real compensation for all those affected by the "exploding battery" farce wherever they can prove loss or damage.

    iv) Announce a moratorium on enforcements of all patents that do not substantially threaten the companys bottom line.

    Yeah, and monkeys will fly out my ass.

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