Sony Takes Bow For Technology Emmy It Didn't Win

from the hallucinated-awards dept

Earlier this week Sony proudly announced that the company had won a Technology and Engineering Emmy Award for their motion sensitive SIXAXIS PS3 wireless game controller. Gamers were dumbfounded, since it's the Nintendo Wii controller that first made strides in innovative motion sensitivity, and it's debated that the SIXAXIS's less sexy motion sensitivity was included as a late development cycle rush job in response (at the cost of force-feedback). Someone decided to ask the National Academy of Television Arts & Sciences what the hell was going on, and apparently Sony won no such honor. The award Sony received was actually for their dual shock analog controller, released years ago. Sony took most of today to address the award hallucination as people debated whether the company was just confused, or was intentionally misleading the public in order to re-inflate what has been a difficult launch cycle for their PS3 game system. Ultimately the company issued a brief statement that blamed the mixup on "miscommunication between the two organizations."

Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    Anonymous Coward, 10 Jan 2007 @ 4:41pm

    dumb

    nice disclaimer... theres no point in even saying that comment if you dont count the system that beat it. Sony and its marketing department have really swayed me away from any sony purchases in the immediate future.
    SCE is different but as a gamer they have yet to impress me , and the sixaxis controller really is a tacked on gimmick for them, but I have to hand it to some developers who have made a half-decent effort at using it (see Fight Night - b/t rounds) but most of the time its just unnecessary. Glad they didnt win that award because its obvious they didnt deserve it.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Insider Shop - Show Your Support!

Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.