Job Recruiters Give Facebook The Old College Try

from the clean-up-your-profile dept

In the next few months, as college seniors prepare for their departure into the real world, campuses will be dotted with recruiters from a range of companies looking to reel in America's brightest. Not surprisingly, this age-old ritual is getting an upgrade. Increasingly, recruiters are using sites like Facebook to reach out to potential hires. There they can get the names of potentially interested applicants and keep them up speed with important information. We've pointed out many instances of companies engaging in poorly conceived attempts to cash in on the social-networking phenomenon. Most of the time, the problem is that companies want to own and control the site for themselves, which pretty much defeats the point. But using social-networking sites for job recruiting makes some sense, as finding work has always been one of the primary reasons for any kind of networking, and it doesn't require potential recruits to go to some new site. For sites like Facebook, which have struggled to make money, they should look to see how this online recruiting evolves, and what role they can continue to play. So far monetization has been a struggle, and what money they do make comes from basically selling ads (sometimes disguised as a profile for a brand) to companies. But actually facilitating more meaningful exchanges and relationships could create a lot of value. Still, it's too early to say whether or not this will actually work. The Marines tried doing recruiting on MySpace, and though it found itself a lot of friends, it didn't do so well in terms of getting soldiers.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

Reader Comments

Subscribe: RSS

View by: Time | Thread

  1. identicon
    college guy, 8 Jan 2007 @ 5:28pm

    Re: A way around the college jerk

    I see several times a year people paid to walk around on campus with flyers and hand them out to who ever they walk past. Annoying, but unfortunately possibly effective. At least, when it's a girl, and she's hot.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here

Subscribe to the Techdirt Daily newsletter

Comment Options:

  • Use markdown. Use plain text.
  • Make this the First Word or Last Word. No thanks. (get credits or sign in to see balance)    
  • Remember name/email/url (set a cookie)

Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it

Email This

This feature is only available to registered users. Register or sign in to use it.