Job Recruiters Give Facebook The Old College Try

from the clean-up-your-profile dept

In the next few months, as college seniors prepare for their departure into the real world, campuses will be dotted with recruiters from a range of companies looking to reel in America's brightest. Not surprisingly, this age-old ritual is getting an upgrade. Increasingly, recruiters are using sites like Facebook to reach out to potential hires. There they can get the names of potentially interested applicants and keep them up speed with important information. We've pointed out many instances of companies engaging in poorly conceived attempts to cash in on the social-networking phenomenon. Most of the time, the problem is that companies want to own and control the site for themselves, which pretty much defeats the point. But using social-networking sites for job recruiting makes some sense, as finding work has always been one of the primary reasons for any kind of networking, and it doesn't require potential recruits to go to some new site. For sites like Facebook, which have struggled to make money, they should look to see how this online recruiting evolves, and what role they can continue to play. So far monetization has been a struggle, and what money they do make comes from basically selling ads (sometimes disguised as a profile for a brand) to companies. But actually facilitating more meaningful exchanges and relationships could create a lot of value. Still, it's too early to say whether or not this will actually work. The Marines tried doing recruiting on MySpace, and though it found itself a lot of friends, it didn't do so well in terms of getting soldiers.
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  1. identicon
    The Original Just Me, 8 Jan 2007 @ 12:06pm

    A way around the college jerk

    Just ask a student to put them up for you. It could be any random person standing around.

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