Can You Still Call Them Early Adopters If Almost Everyone Is Included?

from the just-wondering dept

With the kickoff of the Consumer Electronics Show in Vegas, a new study is being released basically saying that we're all "early adopters" now, with tech gadgets hitting the mainstream in a big way. Of course, with that being said, doesn't that mean that they're no longer early adopters? It seems like the concept of the early adopter has become so popular that gadget makers are embracing it as a marketing tactic. Even if you're one of the last people on the block to get an iPod, if you do, you'll be considered an "early adopter." If you dig a little deeper, though, the more interesting trend found in the study is not just that people are buying gadgets, but that they're willing to buy new and different gadgets, rather than simply upgrading old technology. That suggests a few different things, including that contrary to some other recent reports, people might actually want the gadgets they buy to last longer, so they can focus their disposable gadget income on something new, rather than just an upgrade.
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  1. identicon
    citizenj, 8 Jan 2007 @ 7:21am

    wrong vocabulary i think...

    instead of 'early adopters' shouldn't we call it by what it is? Neophilia vs. neophobia. neophiles love the new stuff and the phobes don't. but more and more cool stuff is coming out so more and more people are becoming neophilic. how hard is that to understand? and no jokes about necrophilic please, it's already been done.

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