Another New Year, More SMS Delivery Problems
from the do-as-we-say-not-as-we-do dept
While the mobile industry moves forward with all sorts of fancy new networks and products, some of the old stuff might still need some work. For instance, the delivery of SMS messages can be a problem, particularly when lots of people are sending them -- leading to stories at the beginning of every year about delayed or missing New Year's greetings. This year, British operator O2 appears to be the laughing stock. It sent out a message encouraging its subscribers to send their Happy New Year messages early, so they wouldn't get caught in the midnight rush -- only for that promotional message to get delayed by several hours. Perhaps the episode will illustrate to O2 that rather than only try to spread out the burden of high-volume events over a longer timeframe, it needs to increase its capacity as well.