Why France's Google Clone Helps Google Users

from the auf-wiedersehen dept

France has led the charge for a Euro-centric search engine, called Quaero, as part of its ongoing effort to de-anglicize (or de-Americanize, depending on your point of view) the web and stop Google from threatening French culture. Quaero was often described as a European Google, even though it's not at all clear what it really is. Anyhow, the largely undefined effort has recieved a blow after Germany said it's pulling out of the project to focus on an "information and technology" service called Theseus, rather than just a search engine. However, the French say they'll plow ahead with Quaero -- which still isn't likely to make much of dent in Google's status as the leading search engine around the globe. But while projects like Quaero may not be particularly successful in their own right, they do serve a purpose to the wider internet.

For instance, it seems fairly questionable if Jimmy Wales and his merry bunch of wiki editors can topple Google. But their work can highlight shortcomings in Google's products -- shortcomings the company will have to address by improving those products, if it hopes to stay on top. Efforts by other groups to create a better search engine, or a better free email program, or whatever else Google makes, help ensure that the web is dynamic and ever-changing. This means Google will have to keep innovating to keep its users satisfied. That, in turn, sets the bar even higher, and thus the virtuous circle of a competitive market keeps rolling. People use Google's products not because it abuses its dominant position, or because of some shady self-promotion. People use them because they're good, and because they like them. It's this quality that's let Google escape all the tipping points that have supposedly prefaced its fall from glory, and it's quality that can only happen with continual improvement and innovation. So, France, even though Quaero will be a big waste of time and money for you, the wider internet (and Google users) say merci for your socialist approach to supporting the free market.
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  1. identicon
    someone, 3 Jan 2007 @ 5:14am

    Re: Taking bets..

    well since you said it as they say in france "nous rendrons"

    look that one up

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