Cyber Monday Not Even The Busiest Online Shopping Monday

from the can-we-kill-this-meme-off-now? dept

For two years running, we've seen the myth of "Cyber Monday" reported over and over again as fact. The story, made up by a bunch of marketers, is that the Monday after Thanksgiving, all those turkey-stuffed employees are not so interested in working, and so they'll log on to the internet from the office and buy holiday presents. Of course, as was noted last year, the Monday after Thanksgiving is traditionally the twelfth busiest online shopping day, not the first. Also, another study this year noted that, despite the "shop from work" claim, very few people who did shop on the Monday after Thanksgiving did so from work. Well, it looks like the traditionalists have won out over the marketers again this year. The latest report shows that, once again, this year's Cyber Monday was actually the twelfth busiest online shopping day. It wasn't even the busiest online shopping Monday. Hell, it wasn't even the second busiest shopping Monday. Both December 4th and December 11th beat out November 27th by a pretty wide margin. The actual busiest online shopping day was apparently Wednesday December 13th, which was probably the point at which many online stores were cutting off their guaranteed delivery in time for Christmas. Never underestimate the power of procrastination to beat out the will of a bunch of marketers.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Reader Comments

Subscribe: RSS

View by: Time | Thread


  • identicon
    asian coward, 22 Dec 2006 @ 5:01pm

    Shop till you drop

    first... i'm shopping @ the stores on saturday nite for x'mas.. should have my list complete 2nite

    reply to this | link to this | view in chronology ]

  • identicon
    Rick Bunker, 22 Dec 2006 @ 6:33pm

    online shopping busy days

    Yes, from first hand experience the very busiest day is the last day on which online retailers guarantee by-christmas delivery by ground shipping. Or the Monday before that day if that day is Tuesday or Wednesday.

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 22 Dec 2006 @ 6:33pm

    most of the final free delivery days advertised by online stores, such as amazon and sears, had their deadlines posted to be the 15th.

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 22 Dec 2006 @ 6:51pm

    im all done shopping

    reply to this | link to this | view in chronology ]

  • identicon
    David Binkowski, 23 Dec 2006 @ 7:51pm

    Online shopping

    I think you hit it on the head, much like Ebay & Paypal coupon codes people make purchases (or list items) based on the sales, free shipping, last date of guaranteed delivery before X-mas, etc.

    reply to this | link to this | view in chronology ]

  • identicon
    Phyllis Hall, 30 Nov 2008 @ 6:24am

    Cyber Monday

    I plan to offer a discount of 25% off rates from Cyber Monday up to December 12th. If it proves fruitful, I'll let you know. Hillcrest Guest House, St. John US Virgin Islands. Calendar. (340) 776-6774 & (340) 998-8388

    reply to this | link to this | view in chronology ]

  • identicon
    Rose, 27 Dec 2008 @ 3:02am

    e-commerce is getting more and more popular. this creates the need of having good tools to help shoppers make right decisions while buying online. reizit is a place where shoppers can recommend or bury a product, share experience and discuss shopping deals.

    reply to this | link to this | view in chronology ]

  • identicon
    reizit, 18 Jan 2009 @ 3:01am

    online shopping

    e-commerce is getting more and more popular. this creates the need of having good tools to help shoppers make right decisions while buying online. reizit.com is a place where shoppers can recommend or bury a product, share experience and discuss shopping deals.

    reply to this | link to this | view in chronology ]

  • identicon
    Online Shopping Now, 2 Mar 2009 @ 3:58am

    Online Shopping Now

    popular. this creates the need of having good tools to help shoppers make right decisions while buying online. much like Ebay & Paypal coupon codes people make purchases (or list items) based on the sales, free shipping, last date of guaranteed delivery before X-mas, etc. Online Shopping Now

    reply to this | link to this | view in chronology ]


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Make this the First Word or Last Word. No thanks. (get credits or sign in to see balance)    
  • Remember name/email/url (set a cookie)

Close

Add A Reply

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Make this the First Word or Last Word. No thanks. (get credits or sign in to see balance)    
  • Remember name/email/url (set a cookie)

Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.