DRM-Free Music Sells, Major Labels Keep Pretending The Jury Is Still Out

from the annoying-customers-isn't-good-business dept

The idea that DRM-free music might just make good business sense smolders along, as eMusic is announcing they've managed to sell 100 million unprotected songs without the world coming to an end. As part of the promotion, the customer who purchased the milestone track will have a song written about him by the Barenaked Ladies, who'll include the song on as a bonus track for their upcoming album. The record labels have consistently claimed you can't be successful selling music that isn't copy-protected -- but eMusic's second place showing (behind iTunes) shows that's clearly not the case. They continue to sell more music than Rhapsody, Napster and MSN Music combined, all while catering to indie music fans by avoiding major label content. 2006 saw a growth in smaller content providers arguing that DRM-free content can be part of a sustainable business model, but there's still a shortage of major industry players acknowledging DRM's limitations. Meanwhile the major labels continue to pretend either that the idea has no legs -- or that they need to conduct further experiments to see if demand for DRM-free content actually exists. There simply can be no talk of a trend toward unprotected content en-masse as long as the music industry continues to pursue the idea in half-assed ways.

Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    Joe Schmoe, 15 Dec 2006 @ 11:11am

    "Yeah, and the only reason eMusic numbers aren't higher is because they have a "cap" on there downloads."

    Yes, it has this appearance. But you can extend / download more by buying booster pack(s) - the lowest priced one of which (10 songs for $5.99) still comes in at 60 cents per. Very reasonable.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Insider Shop - Show Your Support!

Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.