People Don't Hate Advertising; They Hate Bad, Intrusive And Annoying Advertising

from the look-a-little-deeper dept

All advertising is not the same. Forrester Research has a report out that's getting some press coverage claiming that consumers hate advertising. The evidence? More than half of US household use some kind of ad-blocking technology, such as a spam filter or a pop-up blocker. However, that hardly means that people hate advertising. It just means they hate totally annoying, intrusive and unwanted advertising. Not all advertising needs to be that way, and given the number of people who pass around the latest viral video ad or watch the Super Bowl just for the ads, it's pretty clear that people like certain types of advertising very much. It just requires the marketers and the advertisers to stop thinking of advertising as a second class (or third class) type of content that needs to be forced on people. Instead, it's about recognizing that ads are content, and if it's good content, people will be willing to watch it (or even seek it out). However, it really does need to be good, relevant and non-intrusive. Then, there's no problem at all. There's never going to be a technology designed to block out the ads people want to see. So, no, despite Forrester's claim, people don't hate advertising. They hate bad advertising -- and they always have. It's just that technology is finally letting people be more proactive in avoiding that kind of advertising, which is a good thing.

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  1. identicon
    Count me (AND MY substantial MONEY) OUT!, 5 Jan 2008 @ 8:00pm

    Re: What are the Alternatives?

    I grew up with television blaring along in my house as a child. It was (AND IS)an annoying and idiotic WASTE OF TIME, so I left the room. That was in the 1950's, I still don't watch TV unless I SEE NO COMMERCIALS. They give me a rash. TV admen lie, cheat and steal and are NEVER held accountable. Someday, I will pay to see the first adman "roll up their sleeve" in the "bighouse" because of their crimes. THAT IS THE DAY I WILL WATCH! In celebration of the first adman who will be acountable for ads (LYING). If I see an ad,I won't buy the product or service. I am very serious. I know hundreds of people just like me. I am not cheap and earn a mid 200K income. WE HATE LYING AND CHEATING. If I could, I would like to see advertisers prosecuted for the fraud they support. I want them out. IN MY LIFE--I have a few mottos. NUMBER one: "Doers get paid" If you are an advertiser or salesman or other con artist you are a cheat because you provide nothing to society. You only take and support cheating. I won't buy it. If I buy a company, the first people I fire are the "bullshitters" such as the marketing department. I won't deal with evil. If these people (admen) died today, would I miss them? NO---then you are fired! Out! Go---get an honest job, or got to prison with the other cheats and liars. If I see the ad---I vote NO with my pocketbook. When enough of us humans decide we have had enough of the cheating and lying from the ad-cons, your con will cease. So, if I see an ad I VOTE NO on the product. There are lots of good products out there, that don't need to pay liars and cheats. Guess what, people really have needs that are served by products and services that are REAL, not because of slick lying advertisements. If a company can't sell a product without lying (advertising) then they should go out of business. If ANYONE tries to encourage me to use their advertising or marketing BS, I go after them (have them investigated) with a vengeance. How dare they think I am of that criminal ilk! I PAY DOERS! Advertisers are talkers and bullshit artists that belong in hell.

    I have a plan: To all you bullshitters and con artists pretending you are "marketers". I would love to see you in a dental chair with a vice holding your head and your eyelids forced open as in CLOCKWORK ORANGE: WHAT WILL YOU BE FORCED TO WATCH? LOUD AND LARGE --- TELEVISION COMMERCIALS, but each one will repeat over and over again for 24 hours at a time. SPEAKERS with over 1,000 watts of power will be aimed at your EARS from a few feet away. WE KNOW TRHERE IS NO SUCH THING AS LOUD COMMERCIALS LOL .. and you WILL BE FORCED TO ENDURE this CRAP: " HEADON---FOR YOUR HEADACHE----over and over and over until your ears start to bleed. And when the blood pools up on the floor, up goes the volume, now WHAT IS THE SOCIAL VALUE IN THIS CRAP? WE WILL MAKE YOU WATCH AND LISTEN TO IT UNTIL YOU VOMIT. MAYBE A few months of the same COMMERCIALS WITH NO BREAKS WILL HELP YOU UNDERSTAND--? WE HATE THIS SHIT!
    YOU NEED TO THINK ABOUT YOUR CRIMES. NO JUNK MAIL - NO TV LYING - NO RADIO LYING - NO INTERNET SPAM - NO TELEMARKLETER SCUM---NO BILLBOARD SIGNS OR OTHER ANNOYING SHIT. WHEN YOU GUYS WERE IN SCHOOL, you were still learning how to tie your shoes in high school. YIOU WERE THE BULLSHITTERS THEN, and THATS WHAT YOU ARE TODAY, TALK TALK TALK LIE LIE LIE...

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