People Don't Hate Advertising; They Hate Bad, Intrusive And Annoying Advertising

from the look-a-little-deeper dept

All advertising is not the same. Forrester Research has a report out that's getting some press coverage claiming that consumers hate advertising. The evidence? More than half of US household use some kind of ad-blocking technology, such as a spam filter or a pop-up blocker. However, that hardly means that people hate advertising. It just means they hate totally annoying, intrusive and unwanted advertising. Not all advertising needs to be that way, and given the number of people who pass around the latest viral video ad or watch the Super Bowl just for the ads, it's pretty clear that people like certain types of advertising very much. It just requires the marketers and the advertisers to stop thinking of advertising as a second class (or third class) type of content that needs to be forced on people. Instead, it's about recognizing that ads are content, and if it's good content, people will be willing to watch it (or even seek it out). However, it really does need to be good, relevant and non-intrusive. Then, there's no problem at all. There's never going to be a technology designed to block out the ads people want to see. So, no, despite Forrester's claim, people don't hate advertising. They hate bad advertising -- and they always have. It's just that technology is finally letting people be more proactive in avoiding that kind of advertising, which is a good thing.

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  1. identicon
    droy, 4 Feb 2016 @ 11:04am

    adds suck

    all ads suck fuck them all, i would love tv with NO ads i would love the internet with NO ADS! idk if its "invasivE" or not, i dont want it there so its invasive anyways! i litterally shop based on what i see advertised the least cuz fuck companys getting in the way of what i want to do now not 30 secends later every time i want to do something or load a new damn page like fuck! and dont get me starded on music player adds! they are always some pos hiphoppop song that was prob made in 2 days my a buncg of swag fags sitting aroud a table pulling ideas out of their ass and is played 10X louder then the music u actually enjoy! straight up FUCK ALL ADS!

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