People Don't Hate Advertising; They Hate Bad, Intrusive And Annoying Advertising

from the look-a-little-deeper dept

All advertising is not the same. Forrester Research has a report out that's getting some press coverage claiming that consumers hate advertising. The evidence? More than half of US household use some kind of ad-blocking technology, such as a spam filter or a pop-up blocker. However, that hardly means that people hate advertising. It just means they hate totally annoying, intrusive and unwanted advertising. Not all advertising needs to be that way, and given the number of people who pass around the latest viral video ad or watch the Super Bowl just for the ads, it's pretty clear that people like certain types of advertising very much. It just requires the marketers and the advertisers to stop thinking of advertising as a second class (or third class) type of content that needs to be forced on people. Instead, it's about recognizing that ads are content, and if it's good content, people will be willing to watch it (or even seek it out). However, it really does need to be good, relevant and non-intrusive. Then, there's no problem at all. There's never going to be a technology designed to block out the ads people want to see. So, no, despite Forrester's claim, people don't hate advertising. They hate bad advertising -- and they always have. It's just that technology is finally letting people be more proactive in avoiding that kind of advertising, which is a good thing.

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  1. identicon
    baceba, 23 Aug 2014 @ 9:28pm

    Response

    I HATE ALL ADVERTISEMENTS. Don't try knocking on my door.
    TV? If I see ANY type ad. I write down the name of the service or product. AND I WILL NEVER BUY IT. EVER! Get a real job. If I wanted it-- I WILL BUY IT. ONLY IF IT IS HIGH QUALITY AND DOES NOT ADVERTISE.
    INTERNET---I use a special anti ad browser---that inputs BOGUS info from ip address...on. I see ANY ad...it goes on my LIST of CRAP products.

    WHY do firms SPEND MORE MONEY ON ADS and PROMOTIONS than on FIXING THEIR PRODUCT OR SERVICES? BECAUSE THEY ARE SCAMS---and care only about themselves, dollars and NEVER ME, or they wouldn't hassle me with ad crap taken FROM MY MONEY-if I bout anything from them.

    ADVERTISING IS THE MORAL equivalent of placing a sack of wet dog poop on ones door step, ringing the bell and running away. IT IS AGGRESSIVE---AND DISHONEST. WHEN an ADMEN talks every word is CRAP. GET A REAL JOB. HATE AD jerks ALL OF THEM.

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