More Intrusive Advertising Creeping Onto Your TiVo
from the more-and-more dept
For some time, advertisers and makers of DVRs, most notably TiVo, have been trying to figure out a way of delivering advertising to users. So far, not much seems to have stuck. The most promising approach happens to be the most difficult: make really entertaining ads that people will not want to skip over, or perhaps even save. The lazier approach is to cram ads wherever they fit. That's the latest approach from TiVo, which will put an ad on the page that asks a user if they want to delete a recently-watched program. It's not quite post-roll advertising, since the full commercial doesn't actually run unless the user requests it to, but the pitch to watch it is there automatically. Depending on how it is done, it may not be all that annoying, but ideally, advertising shouldn't be annoying at all, and be enjoyable content in its own right. But it seems like Tivo is definitely going down the path of least resistance, putting ads wherever it can, something that may make it some money, but at the expense of damaging the popularity of its platform.