Culture

by Mike Masnick




CBS Is The Latest To Recognize That Downloading TV Shows Leads To More TV Watching

from the slowly,-but-surely dept

We were among those who were quite surprised when Viacom and its subsidiary Comedy Central forced a bunch of clips from its popular TV shows off of YouTube, noting that those clips had done plenty to attract new fans to the shows, while also keeping existing fans interested in coming back for more. While they eventually came to some sort of agreement (that probably involved some money changing hands), it appears that more TV execs are finally realizing that people watching their shows online leads to more viewers of the shows on TV. Simon Favreau-Lessard writes in to let us know that a new study from CBS found that downloading leads to more TV watching, and they plan to make use of that knowledge in how they use and promote their content online. Again, while the networks obviously have the right to demand this content get taken down, it's good to see them starting to realize that exercising that right often is a bad long-term business decision.

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  1. identicon
    William C Bonner, 20 Nov 2006 @ 9:48am

    The networks agreement should have been for statis

    Any agreement that was arrived at between a network like comedy central and youtube should have been that youtube sent them detailed statistics about the video clips themselves. I'm sure it would be interesting to know how many video starts there were, and what time those were, and also how many were watched to completion, vs if there was a regular point that people stopped watching.

    These are the bits that a BROADCASTER generally has no way of getting information on, but should love to be able to get the feedback on. (though then the problem goes that they might write specifically for the lowest common point, degrading the whole experience)

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