Second Life Goes From Media Darling To Scourge Of Journalists In Record Time
from the your-cool-pass-has-expired dept
Second Life has become quite the arena for PR stunts recently, as companies attempt to make themselves look cool somehow by setting up shop in the virtual world. It's been a successful exercise for plenty of companies because the gimmick's been enough to attract the attention of plenty of journalists, with some even enamored enough with Second Life to make it their dedicated beat. However, it looks like that fascination could be starting to wear off, as some journalists take exception to companies holding press conferences and other events in it. While there's obviously some interest in virtual worlds like Second Life, the extent to which companies are trying to use it to make themselves look cool has gotten a bit silly, and a backlash -- of which these may be the first inklings -- seems inevitable.