All You Need Is Mashups
from the it's-fine-when-they-do-it dept
Following the revelation last week from EMI, the Beatles' record label, that the Grey Album mash-up of the White Album with Jay-Z's Black Album didn't do any harm (though they still cracked down on it because it was a "question of rights"), comes word that EMI might have actually learned something from the Grey Album. EMI will soon release "Love", a mashup-style album that's the soundtrack for a Cirque du Soleil show based on the story of the band and its music. It features remixes and mashups crafted by famous Beatles producer George Martin (who hasn't always been a big fan of technology and music) and his son, and is already getting rave reviews -- illustrating the value that such products can bring to musicians and their record labels by injecting new life, and exposure to new audiences, to their work. While it's interesting to see EMI and Apple Corps take this step, everbody's still waiting for them to sell the Beatles catalog as digital downloads.