Even Google Has To Pay For It

from the for-online-video dept

The move to pay people for their online videos is getting a big boost as Google has announced a deal with the creators of the "Diet Coke & Mentos" viral video to host the video, run ads around it, and share the revenue. There's clearly quite a bit of interest right now in finding models for online video that retain the social aspect while introducing a financial element. Obviously, Google won't always negotiate with video creators on an individual basis; eventually, the company will automate the process of sharing in the revenue from uploaded videos. But by making this high profile deal it sends a message to all the other companies promising money for video creators that Google is not going to let them walk in and buy up all the good content. Still, the vast majority of user-generated content (of all kinds) is not done with a financial motive, so to garner this mass it'll take more than just the lure of money.

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  1. identicon
    eatme, 31 Oct 2006 @ 1:28pm

    misanthropic humanist (read tool)

    You must be a tree hugging commie pinko. I would have added being an idiot, but that is just too obvious.

    Why do you have a problem with people actually making money off their work? You want to put up videos of kittens or flowers, you are free to do so. Why do you want to limit others who strive to make money? Oh, thats right, you are a liberal. You got yours, and you want to make sure no one else gets theirs.

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