Even Google Has To Pay For It

from the for-online-video dept

The move to pay people for their online videos is getting a big boost as Google has announced a deal with the creators of the "Diet Coke & Mentos" viral video to host the video, run ads around it, and share the revenue. There's clearly quite a bit of interest right now in finding models for online video that retain the social aspect while introducing a financial element. Obviously, Google won't always negotiate with video creators on an individual basis; eventually, the company will automate the process of sharing in the revenue from uploaded videos. But by making this high profile deal it sends a message to all the other companies promising money for video creators that Google is not going to let them walk in and buy up all the good content. Still, the vast majority of user-generated content (of all kinds) is not done with a financial motive, so to garner this mass it'll take more than just the lure of money.

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  1. identicon
    Tack, 31 Oct 2006 @ 3:54pm

    Re: Freeloading scumbags

    Sad but true. Somewhere there's a marketing exec at Coke who's actually trying to calculate how much it would cost to do that. In fact, if 7UP (owned by pepsi) gives away a free ticket to space, I'm pretty sure the entire idea of ads projected by a coca-cola spacecraft is possible, it's just a matter of weather or not it's cheap enough.

    Personally, I'd like to see NBC/ABC/CBS shoot a satelite up there which does the same thing, but instead displays their actual live TV feed. Imagine if you could just look outside and get network TV. The only problem is that it probably wouldn't work during the day time - a problem which every other ad medium doesn't have - but let's face it, it's a lot cheaper way to advertise. If pepsi pays 6 million bucks for a super bowl ad, yet the russians will launch stuff for 1 million (not to mention the fledgling private space industry in America, who will match that) then pepsi has 5 mil to spend on the satelite itself, which is needless to say certainly possible. The only problem I could for see is if someone who actually has a nice pair of tits (no offense Janet) was to have another slip on live TV, because let's face it, the viewership would be literally almost the entire country and therefore the fine would be humongous.

    Not to mention of someone was to hack such a satelite. I mean, satelites in general ain't well encrypted, so if you have the equipment to be able to communicate with them at all (any any DirecTV user does) then there's no real reason you couldn't hack the system and upload a porn movie. Now THAT would be a problem (sorta).

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