Are High Prices For Next-Gen Gaming Consoles Propping Up The Market For Old Machines?

from the the-smurfs-game-never-cost-this-much dept

The talk of the video game industry at the moment is the imminent launch of Nintendo's next-generation Wii console and Sony's long-awaited (and oft-delayed) PlayStation 3. But despite all the hype, recent earnings reports reiterate that it's older consoles that generate all the money in the games business, with analysts surprised by the strength of sales of games for the six-year-old PS2 and the two-year-old Nintendo DS. This is to be expected, on one hand, since there are so many of the older machines in circulation: more than 106 million PS2s have been sold, and though Microsoft is thrilled with Xbox 360 sales, only 6 million of the console have been sold since its launch a year ago. What makes the strength of PS2 game sales so surprising is that as the release of a next-generation system gets closer, many gamers tend to hold off on purchases, wanting instead to spend their money on new systems and games. Game publishers also tend to slow down releases, working to create games for the launch of the newer platforms. However, price sensitivity seems like it is playing a big role here. For instance, Sony recently cut the suggested price of the PS2 down to $129, whereas the Xbox 360 starts at $300 (with no price cuts forthcoming), and the PS3 will start at $500 -- not to mention games for the newer consoles typically run about $60. That might be acceptable to video game companies' core demographic, but as a wider range of people get interested in gaming and are looking for games that aren't necessarily based on ultra-realistic graphics and surround sound, it seems unlikely that they'll jump in at the high end of the market, and flock instead to cheaper systems with cheaper games. This means the supposedly old and busted likes of the PS2 -- which is currently outselling the Xbox 360, incidentally -- and other older machines could have some life left in them yet.

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  1. identicon
    misanthropic humanist, 31 Oct 2006 @ 9:32am

    New games are bad value

    This is not just a social/economic issue. The target audience can't afford the products, that is the obvious first problem. But as a lifelong gamer I can't get excited about any new technlogy. Every new console provokes a revolution of lowered expectations for me. The games suck because they are poor uncreative rehashes of the same old rubbish. The hardware is crippled by design.

    The market is already flooded with more second hand copies of games titles than I have time to play in my life. I can get an old console for 10 bucks and games at $2 a throw from the local charity shop, so why would I be interested in new broken technology I cant afford?

    Also, my friends all have old consoles as well and none of them could afford a PS3 because they have kids to raise too. If I get a PS3 I am just alienating myself from them and can't play or exchange games with them anymore.

    There are so many reasons why I'm not interested in a new $400 console I could be here all day listing them.

    One, in my opinion, is that games have simply lost their "cool". Nobody but a very small group of rich teenagers who are still gullible, insecure and exposed to a lot of advertising are interested in the latest offerings. 5 or 10 years ago there was a healthy adult games market, I played games with the kids all through my 20's.
    That has gone now, or it's fast dying.

    Basically I think the development cycle is too fast and the corps are too greedy and they will lose a lot of money because they cannot understand this.

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