George Lucas Announces The Death Of The $200 Million Feature Film

from the good-for-him dept

Back in April, at the Cato Institute conference on copyrights, someone in the audience from NBC Universal challenged both myself and Professor David Levine from UCLA on how the movie industry could keep making $200 million feature films in a world where copyrights were less stringent (or non-existent). The response, of course, is that he's asking the wrong question. Why focus on the cost of making the movie? It's like a mainframe maker asking how they can keep making million-dollar mainframes as PCs become more and more powerful. The answer is that you don't keep making $200 million films, but figure out how to make films for less. That means embracing technology that makes moviemaking, distribution and promotions much cheaper, while also recognizing that the value of star power (which is extremely costly) is greatly overrated. While the folks at NBC Universal may not like that, it does seem like some big moviemakers are recognizing the trend. John points us to an interview in Variety with George Lucas, where he discusses why he won't be making $200 million movies any more, saying that they're just too risky. Instead, he can spend the same amount of money making a lot more video for TV or for online. While he doesn't discuss ways to make quality films for less, he's clearly realized that the market is changing -- and it's changing in a way that will make him produce more content, not less. That's important, since the assumption from the NBC Universals of the world has always been that, if they can't make $200 million movies, the world would have a lot less content. Looks like that assumption isn't holding up either.

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  1. identicon
    Yume, 6 Oct 2006 @ 8:15am

    Star wars geeking

    I have to disagree with you G-man. I loved the original trilogy as they were an important part of my childhood. I went to see the new movies with an open mind and heart.

    I was disappointed. Badly. The magic was gone. Stolen away with too much flash and not enough wonder.

    I wanted a regal young queen, and a dashing young ace who could win her heart and mine. I wanted to meet this person that Obi-wan spoke of with great fondness, years later, as his friend. I wanted to know what terrible thing could fracture the fairy tale and create the person we knew as Darth Vader.

    Instead I got a sullen, surly brat that, in my opinion, did not live up to the legend that he would become. He and Obi-wan weren't friends, they could barely stand each other. And we got a lot of wooden acting from Natalie Portman. They had no chemistry, none at all. I don't see her potential death as the reason Anakin went to the dark side. It was the weak excuse of a weak soul that didn't have the will to stand on his own.

    It was disappointing, because it could have been so much more.

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