George Lucas Announces The Death Of The $200 Million Feature Film

from the good-for-him dept

Back in April, at the Cato Institute conference on copyrights, someone in the audience from NBC Universal challenged both myself and Professor David Levine from UCLA on how the movie industry could keep making $200 million feature films in a world where copyrights were less stringent (or non-existent). The response, of course, is that he's asking the wrong question. Why focus on the cost of making the movie? It's like a mainframe maker asking how they can keep making million-dollar mainframes as PCs become more and more powerful. The answer is that you don't keep making $200 million films, but figure out how to make films for less. That means embracing technology that makes moviemaking, distribution and promotions much cheaper, while also recognizing that the value of star power (which is extremely costly) is greatly overrated. While the folks at NBC Universal may not like that, it does seem like some big moviemakers are recognizing the trend. John points us to an interview in Variety with George Lucas, where he discusses why he won't be making $200 million movies any more, saying that they're just too risky. Instead, he can spend the same amount of money making a lot more video for TV or for online. While he doesn't discuss ways to make quality films for less, he's clearly realized that the market is changing -- and it's changing in a way that will make him produce more content, not less. That's important, since the assumption from the NBC Universals of the world has always been that, if they can't make $200 million movies, the world would have a lot less content. Looks like that assumption isn't holding up either.

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  1. identicon
    Frank, 6 Oct 2006 @ 6:42am

    Plot, Acting more important that special effects

    This should leave some money for other aspects of a movie like plot and dialog.

    That's my hope ... focus less on where you can squeeze in another special effect and get back to trying to make us care about the characters.

    In the original Star Wars trilogy, you actually cared about the main characters. The second trilogy, you keep hoping for the main "protagonist" (Anakin) gets killed (or at least just shuts up). If they weren't so focused on the special effects, they could have realized that the Anakin actor(s) were screwing up the film.

    Butchering a greatline: Don't be too proud of this technological terror you've constructed. The ability to dazzle the eyes and ears is insignificant next to the power of a good plot well acted.


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