Comcast Trials BSOD For Politicians

from the worth-a-shot dept

With campaign season in full swing, there's no shortage of 30-second attack ads that offer very little substantive information about the candidates. Obviously, politicians must feel they work, or they wouldn't keep spending money on them, but as voters have other media options besides the TV and are prone to skip political ads, it's inevitable that the effect of traditional political advertising is wearing off. Comcast is now offering campaigns the opportunity to buy long-form advertisements over its VOD service, ranging in length from 2 to 30 minutes. Of course, these spots won't be viewed by as many people, but a voter who actively seeks out a political commercial is probably the type of voter that candidates want to reach. And remember the popularity of Ross Perot's hour-long infomercials in which he explained the national debt? People will pay attention to political ads that are heavy on information. If politicians just put regular ads on the VOD service, there is little to no chance that anyone will want to watch them, but if they put up content that's informative and interesting -- as other advertisers are learning to do -- people may actually pay attention.

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  1. identicon
    Anonymous Coward, 3 Oct 2006 @ 1:38pm

    what?

    All I could think of (after reading the headline) was somehow the ISP was offering denial of attack services to the political candidates...?

    Wan't to take down Candidate("A")'s Website? Just order a DOS attack today, and we guarentee at least one BSOD/hour!

    and then of course, the actual posting never said what BSOD was supposed to infer... so none of it made sense.

    (now that I know its supposed to be about "on demand" I can say that I would actually "tune in" to go watch them. When you make knowledge convenient, you get my attention)

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