Comcast Trials BSOD For Politicians

from the worth-a-shot dept

With campaign season in full swing, there's no shortage of 30-second attack ads that offer very little substantive information about the candidates. Obviously, politicians must feel they work, or they wouldn't keep spending money on them, but as voters have other media options besides the TV and are prone to skip political ads, it's inevitable that the effect of traditional political advertising is wearing off. Comcast is now offering campaigns the opportunity to buy long-form advertisements over its VOD service, ranging in length from 2 to 30 minutes. Of course, these spots won't be viewed by as many people, but a voter who actively seeks out a political commercial is probably the type of voter that candidates want to reach. And remember the popularity of Ross Perot's hour-long infomercials in which he explained the national debt? People will pay attention to political ads that are heavy on information. If politicians just put regular ads on the VOD service, there is little to no chance that anyone will want to watch them, but if they put up content that's informative and interesting -- as other advertisers are learning to do -- people may actually pay attention.

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  1. identicon
    Matt Bennett, 3 Oct 2006 @ 1:37pm

    Here's a project for the class: Just as TV ushered this sort of thing in, how can modern technology be used to reduce the amount sound bites, buzz words and slogans used by politicians, and increase their incentive to actually try to impart information to the voters? The "world as they see it" at the very least?

    There's a candidate here in Mass, and all he uses is platitudes and Corp speak, he says nothing of a conrete nature at all. It's driving me nuts.

    How do we increase th incidence of things like Perots informercials?

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