No, This New Wireless Spec Doesn't Threaten Bluetooth, Either

Bluetooth, for one reason or another, has been slated time and time again ever since it was launched, labeled as a failure and its death predicted many times. In spite of all that, Bluetooth has been quite a success, and is poised to ship in its billionth product. Today, Nokia announced another short-range wireless standard, called Wibree, that's designed for use in low-power devices that use button-style cell batteries, like watches, toys and sports sensors. Nokia says Wibree is significantly less taxing on batteries than Bluetooth -- one of its shortcomings -- and it's designed for environments where Bluetooth isn't feasible. It also features a shorter range and lower speed than the latest versions of Bluetooth, making it clear that Wibree really isn't a competing technology and is intended for different applications. But, of course, what's a short-range wireless technology if it can't be positioned as a threat to Bluetooth? Bluetooth is pretty great, in certain applications, and Wibree sounds like it's a good solution for many applications where Bluetooth simply won't work (and it sounds like a rival to the largely invisible ZigBee standard, if anything). The challenge for Nokia here isn't to knock off Bluetooth, but rather to get Wibree standardized and widely supported. The challenge for the media will be to understand that Wibree is intended to coexist with Bluetooth, not replace it.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

Filed Under: bluetooth

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here

Subscribe to the Techdirt Daily newsletter

Comment Options:

  • Use markdown. Use plain text.
  • Make this the First Word or Last Word. No thanks. (get credits or sign in to see balance)    
  • Remember name/email/url (set a cookie)

Follow Techdirt
Special Affiliate Offer

Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it

Email This

This feature is only available to registered users. Register or sign in to use it.