Wal-Mart's MySpace Clone Gone, Missed By Nobody

from the deep-sixed dept

It was pretty obvious from the outset that Wal-Mart's attempt to create a MySpace-like social-networking site was a non-starter. The G-rated site with limited functionality had all the makings of a politician wearing a backwards baseball cap in a bid to win the youth vote. So it's no surprise at all that the project has been abandoned. It's not clear that the site ever had any users, though the company apparently tried propagating the site with fake profiles of hip kids wearing Wal-Mart gear. The dead giveaway was that the kids were talking about Wal-Mart clothes in their profiles. The failure doesn't mean that it's silly to use social networking to promote retail. There's obviously a major social component to how young people make their purchases, and retailers would be wise to keep experimenting with ways to tap into that. And so for future reference, trying to trick kids with phony sites that are little more than marketing ploys doesn't work too well.

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  1. identicon
    Anonymous Coward, 3 Oct 2006 @ 5:49pm

    Re: What ever happened to "Made in USA"

    You could spout ignorance, or understand that Walmart has single handedly shaved several points off our CPI over the years (which is astounding if you understand the size of the market and the vast measure which is the CPI, and the huge impact that represents coming from just a single entity). Might also understand that structural unemployment is a long-term positive for our own economy; our workers are obviously unable to do those particular jobs as cheaply or at a lower overall cost than workers overseas, so it allows those freshly unemployed workers to find jobs that better fit their skills or forces them to obtain skills in order to continue to compete in an economy that becomes more technologically advanced every second. Gains from trade would also be good to understand.

    And whats wrong with greed, anyway? I only hear bitching about profit motive from those too lazy to pursue it themselves. That very social element is why Europe's growth is half of our own, and partly why our own is half of Hong Kongs for example.

    But of course, it's much easier to be ignorant and blame 'greed'. Oh, and whootaz, your welfare check is in the mail, and dont worry, the government made sure there will be flu shots available for you this year, so you dont even have to worry about a runny nose.

    People like you make me more libertarian by the day :D

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