Wal-Mart's MySpace Clone Gone, Missed By Nobody

from the deep-sixed dept

It was pretty obvious from the outset that Wal-Mart's attempt to create a MySpace-like social-networking site was a non-starter. The G-rated site with limited functionality had all the makings of a politician wearing a backwards baseball cap in a bid to win the youth vote. So it's no surprise at all that the project has been abandoned. It's not clear that the site ever had any users, though the company apparently tried propagating the site with fake profiles of hip kids wearing Wal-Mart gear. The dead giveaway was that the kids were talking about Wal-Mart clothes in their profiles. The failure doesn't mean that it's silly to use social networking to promote retail. There's obviously a major social component to how young people make their purchases, and retailers would be wise to keep experimenting with ways to tap into that. And so for future reference, trying to trick kids with phony sites that are little more than marketing ploys doesn't work too well.

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  1. identicon
    Anonymous Coward, 3 Oct 2006 @ 12:48pm

    Re: Ah, the Nuremberg Defense...

    Well, you can hate the company but enjoy working at a certain store. Me, I couldn't stand the idiotic corporate policies so I left.

    But yeah, you're right. I also use this logic for when people start saying walmart's evil cuz they treat their employees like crap. Then why don't the employees just get different jobs? Its not impossible to get the same type of job at a nearby Target or grocery store or even... god forbid... go to tech school to better themselves.

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