TiVo Goes The Tupperware Route To Get New Customers
from the we're-having-a-party dept
One of the biggest problems TiVo had in the early years was convincing non-customers of the value of the device. Current customers quickly became converts to the religion of time shifting, with many talking about how it changed the way they watched television completely. While TiVo has become a lot more popular since then, with many more customers using either TiVo or other competing DVR solutions, apparently the company is still trying to come up with creative ideas to get more non-customers to recognize what a TiVo lets them do. To that end, apparently they're taking a page out of the Tupperware playbook, convincing over a thousand current customers to host TiVo parties, to show off TiVo's features to unsuspecting guests. Apparently the company will even be putting on special programming to help party hosts show off the features. This isn't the first time that TiVo has tried using parties as a marketing gimmick, though, in the past they've been held by TiVo itself. It's not clear if the current TiVo owners get any special reward for hosting a party on TiVo's behalf. It's definitely a creative idea that probably costs TiVo very little. It simply builds on the incredible loyalty of many of its current customers.